Lead Product Manager

About the role

What you'll do

• We are looking for a customer-obsessed, data-driven Product Manager to own and scale the funnel for our co-branded credit cards, from first impression to first transaction. You will sit at the intersection of our platform, the partner brand's ecosystem and the issuing bank's systems, working with engineering, design, risk, compliance, operations and partner teams. Your mandate: grow acquisition, conversion and activation, while keeping CAC and portfolio quality firmly in check.
• Funnel Management (Core Focus)
• Own the end-to-end funnel: click, lead, eligibility, application, KYC, bank decisioning, approval, dispatch and activation.
• Set stage-wise conversion targets and run weekly funnel reviews with business, partner and bank teams.
• Diagnose drop-offs using funnel, cohort and session-level analysis, and turn insights into shipped fixes.
• Work with the issuing bank on decision rules, rejection reasons and journey handoffs; reduce leakage in dual-issuer flows.
• Drive activation and early engagement through dispatch tracking, first-transaction campaigns and welcome benefits.
• Run A/B tests on journeys, copy and offers, and segment performance by channel, cohort and credit profile.
• Product Strategy & Execution
• Shape the roadmap and prioritization based on customer needs, partner objectives and business goals.
• Own BRDs, PRDs, user stories and acceptance criteria; take features from ideation to launch with engineering and design.
• Manage dependencies and launch readiness across brand partners, banks, risk, compliance and operations.

What you'll bring

• 2-3 years of product management experience in fintech, banking or financial services.
• Hands-on experience with credit cards, preferably co-branded, or related domains (personal loans, digital lending, card/loan marketplaces).
• Proven funnel ownership, with measurable impact on conversion, approval or activation.
• Experience writing BRDs, PRDs and user stories, and familiarity with APIs and third-party integrations.
• Excellent communication, cross-functional and partner management skills.
• Tools & Analytical Proficiency (Must Have)
• Core funnel delivery depends on this role being a hands-on champion of the product and analytics stack.
• Candidates must demonstrate strong analytical skills and working proficiency across:
• Area Tools
• Delivery & agile execution Jira
• Data & reporting SQL, Power BI
• Design & collaboration Figma, Mural

Nice to have

• Experience working with banks, NBFCs, card issuers or brand partners.
• Knowledge of KYC, underwriting, bureau checks and card issuance workflows.
• Experience with pre-approved offers, in-funnel nudges and experimentation programs.
• Familiarity with Mixpanel, Amplitude, CleverTap or other CRO tools.