Product Management

Job Objective

To innovate, manage and make improvement of the ACG Engineering’s product throughout the product lifecycle, gathering & prioritizing product & customer requirements in such a way that ensures that the product is constantly growing to suit the customer’s needs.

Primary responsibilities

Strategic and planning

Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning

Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets

Understanding the gap for feasibility with respect to formulation

Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale

Functional

Core

Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements

Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD

Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap

Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments