6+ years
Full Time
Onsite
Senior Product Manager
Mumbai
6 days ago
About the role
About Axis My India
Axis My India Limited is India’s leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the "A" App, a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My India’s vast network of 5,000+ locations across 700 districts. Powered by Google Cloud and Google Gen AI, it continuously learns and improves to deliver better user experiences. The company is spearheaded by Mr. Pradeep Gupta who is a leading name in market research and is India’s top psephologist.
What you'll do
- The Product Manager, through our in house developed Phygital Application (People Empowerment Platform) is responsible for ensuring that every user (customer) receives timely, relevant, and personalized information, opportunities, services, and benefits through our in-house developed ‘People Empowerment Platform (PEP)’. The role focuses on understanding user profiles and preferences, identifying authentic and valuable offerings from multiple sources, and ensuring that the right content reaches the right user at the right time. The individual will act as the central coordinator across Research, Data Centre, Technology, Content, and Operations teams to drive personalized value delivery and maximize user engagement and outcomes.
What you'll bring
- Product Strategy & Ownership
- Define, own, and communicate the product vision, strategy, and roadmap to enhance user engagement, retention, and value realization while aligning with business objectives.
- Deeply understand user needs, behaviors, and expectations to drive relevant and personalized value delivery through the app.
- Prioritize product features, enhancements, and platform improvements based on customer impact, business value, and strategic priorities.
- User Value Delivery & Engagement
- Ensure seamless end-to-end delivery of benefits, services, content, and information to users by coordinating with relevant stakeholders.
- Drive personalized user experiences by leveraging onboarding data, user insights, and behavioral intelligence.
- Partner with engagement and communication teams to deliver targeted, relevant, and personalized user communications.
- Monitor and optimize service and product listing performance to maximize user adoption and engagement.
- Data, Insights & Quality
- Partner with the Research team to transform consumer insights and field intelligence into actionable product recommendations to increase user engagement.
- Oversee data validation, enrichment, and quality assurance processes to ensure accuracy, completeness, and reliability of user, service, and issuer data.
Skills & keywords
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