Product Manager

Nobel Biocare·Mumbai·Onsite

Lead Product ManagerHealthcare

Experience

7+ years

Employment

Full Time

Work mode

Onsite

Level

Lead Product Manager

Location

Mumbai

Posted

4 weeks ago

About the role

Work/responsibilities regularly span multiple job families within this job group. Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Partners cross-functionally (e.g., with sales). Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Includes Marketing Operations. Plans, develops and manages marketing events (e.g., trade shows, conventions, sales meetings) for internal and/or external clients. This job family is intended to accommodate 1) jobs whose accountabilities span two or more job families within the job group; 2) jobs that are not covered by a defined job family within the job group; 3) managerial roles spanning more than one family that are not broad enough in scope and impact to be assigned to the Business Unit/General Management job family within the Management job group.

What you'll do

Job requirements:
Own and manage the product strategy, positioning and lifecycle for the portfolios in India.
Drive Market Development – segmentation, targeting, product positioning, new product launches and pricing.
Lead Product Promotions – communication, discounting, schemes, offers and deals – to build brand equity and drive sales.
Conduct ongoing market research, competitive analysis and voice-of-customer/voice-of-sales inputs to identify trends, growth opportunities and customer needs.
Develop market segmentation and target customer profiles to guide positioning and messaging.
Design and own the annual marketing and product plan, aligning brand priorities with business and sales objectives.
Work closely with the Training & Education (T&E) and Sales teams to drive market share gain using the T&E platforms.
Coordinate with the regulatory team on new product launches and registrations for products.
Build and manage excellent stakeholder relationships, including handling of key accounts (KOLs, clinicians and channel partners).
Track, measure and evaluate campaign and product performance (ROI, market share, reach, engagement) using data-driven insights, and optimize plans accordingly.
Maintain, track and create marketing and product collaterals, and manage related inventory.