Product Manager

About the role

What you'll do

• We are looking for an experienced Senior Product Manager to own and evolve our marketing technology and email lifecycle platform. This role sits at the intersection of product strategy, marketing operations, and data privacy driving the roadmap for our Salesforce Marketing Cloud (SFMC) ecosystem, email campaign platforms, and consent/preference management (including OneTrust Preference Center) while contributing to broader digital marketing initiatives. The ideal candidate combines strong product management fundamentals with hands-on technical fluency in SFMC, email marketing best practices, and privacy-compliant customer communication frameworks.
• Own the end-to-end product roadmap for the email marketing and marketing automation platform (SFMC), aligning with business goals and customer engagement strategy.
• Partner with marketing, CRM, legal, and compliance teams to design and manage subscription and consent workflows using OneTrust Preference Center.
• Define and prioritize product requirements (PRDs/user stories) for email journeys, automation workflows, and personalization capabilities within SFMC.
• Collaborate with engineering and MarTech teams to integrate SFMC, OneTrust, and other digital marketing tools into a unified customer data and communication ecosystem.
• Drive consent management and preference center enhancements to ensure compliance with GDPR, CCPA, CAN-SPAM, and other global privacy regulations.
• Analyze campaign performance, deliverability metrics, and subscriber preference data to identify opportunities for optimization.
• Lead cross-functional stakeholder alignment across Marketing, Legal, Data Privacy, Engineering, and Customer Experience teams.
• Define KPIs and success metrics for email engagement, list health, opt-in/opt-out rates, and preference center adoption.
• Support broader digital marketing initiatives including campaign personalization, audience segmentation, and channel orchestration.
• Manage the product backlog, sprint planning, and release cycles in an Agile/Scrum environment.
• Stay current with SFMC platform updates, OneTrust feature releases, and evolving data privacy regulations to proactively adapt the roadmap.

What you'll bring

• Bachelor's degree in Business, Marketing, Computer Science, or related field (MBA preferred).
• 6–10 years of overall experience, with at least 3+ years in a Product Manager role focused on MarTech, CRM, or email marketing platforms.
• Hands-on experience with Salesforce Marketing Cloud is required; experience with OneTrust or similar consent/preference management tools is highly preferred.
• Prior experience working in regulated industries (e.g., finance, healthcare, insurance) with strict data privacy requirements is a plus.
• Excellent written and verbal communication skills with the ability to influence cross-functional teams.