Product Manager

About the role

What you'll do

• We are looking for a Product Manager with 3–5 years of experience in Mobile Performance Advertising and AdTech to drive the development and enhancement of Xapads' proprietary mobile advertising products.
• The ideal candidate should have hands-on product experience working with Mobile Measurement Partners (MMPs), performance advertising platforms, attribution and postback integrations, and preferably a mobile DSP or performance-focused programmatic platform.
• In this role, you will work closely with Engineering, Data, Operations, Business, and other cross-functional teams to build and enhance products across campaign execution, attribution, optimization, reporting, audience intelligence, and performance measurement.
• Candidates who have contributed to building or scaling a Mobile DSP as a Product Manager will have a strong advantage.
• Own and contribute to the product roadmap for Mobile Performance and DSP capabilities, from requirement discovery through development, launch, and optimization.
• Work closely with Engineering, Data, Operations, and Business teams to define, prioritize, and deliver new product capabilities.
• Drive integrations with Mobile Measurement Partners (MMPs).
• Define product requirements for attribution, tracking, postbacks, conversion events, install and in-app event measurement, and related performance workflows.
• Convert business and advertiser requirements into clear PRDs, product specifications, user stories, workflows, and acceptance criteria.
• Develop features supporting performance campaign use cases such as CPI, CPA, ROAS, retargeting, audience creation, optimization, and conversion-based bidding.
• Monitor platform performance, advertiser outcomes, campaign metrics, product adoption, and operational efficiency to identify areas for improvement.
• Participate actively in sprint planning, backlog prioritization, product testing, UAT, release planning, and post-release analysis.

What you'll bring

• Required Skills & Experience
• 3–5 years of Product Management experience, preferably within Mobile Advertising, Performance Marketing, Programmatic Advertising, or AdTech.
• Strong understanding of the mobile performance advertising ecosystem, including DSPs, Ad Exchanges, SSPs, RTB, SDK-based advertising, mediation, attribution, and audience targeting.
• Prior experience working on MMP integrations.
• Good understanding of mobile attribution, tracking links, postbacks, conversion events, attribution windows, deep linking, SKAN, Android Privacy Sandbox, and mobile measurement concepts.
• Understanding of performance marketing KPIs.
• Experience translating complex advertising and measurement workflows into scalable platform features.
• Hands-on experience working i with Product, Engineering, Data, QA, Operations, and Business teams.
• Ability to create clear product documentation including PRDs, user stories, functional specifications, process flows, and acceptance criteria.
• Strong analytical and problem-solving skills with the ability to make data-driven product decisions.
• Understanding of programmatic standards and technologies such as OpenRTB, Native Ads, VAST, APIs, tracking pixels, and server-to-server integrations.

Nice to have

• Previous experience building, scaling, or managing a Mobile DSP or Performance Advertising Platform.
• Experience designing automated campaign optimization or bidding products using conversion and attribution signals.
• Experience building audience segmentation, retargeting, lookalike, or event-based audience products using MMP or first-party data.
• Understanding of fraud prevention, attribution discrepancies, click/install validation, and mobile advertising quality controls.
• Experience with reporting and analytics products combining campaign delivery, attribution, revenue, and conversion data.
• Exposure to both user acquisition and retargeting/re-engagement use cases.
• Experience working with high-volume real-time advertising or event-processing systems.
• What We Are Looking For