Group Product Manager

MSN Laboratories·Hyderabad·Onsite

Group Product ManagerHealthcare

Experience

8–12 years

Employment

Full Time

Work mode

Onsite

Level

Group Product Manager

Location

Hyderabad

Posted

Today

About the role

Reporting to: Marketing Head

Location: Hyderabad

Position Description:

The Group Product Manager (GPM) will be responsible for leading the strategy, planning, and execution for multiple brands or a therapeutic portfolio. This role entails driving brand performance, developing long-term strategic plans, overseeing lifecycle management, and ensuring achievement of revenue and profitability goals. The GPM will provide leadership to a team of product managers and play a key role in cross-functional alignment with sales, medical, regulatory, and external stakeholders.

The incumbent will develop country operating plans, drive segmentation and targeting strategies, and champion marketing innovation while balancing resource optimization and execution excellence. The role includes active participation in long-range planning, commercial forecasting, and budget ownership. The GPM is expected to build strong key account marketing frameworks and ensure strategic engagement with corporate hospitals, private healthcare chains, and other institutional stakeholders.

Education:

Bachelor's degree in Science / Pharmacy or related field

Post-graduate degree in Marketing / Business Administration preferred

Additional certification in sales/marketing is an advantage

Experience:

8–12 years of experience in pharmaceutical marketing

Minimum 3–4 years in a Product Manager / Group Product Manager role

Experience in handling therapeutic portfolios, team leadership, and key account strategy

What you'll do

Lead the strategic planning and execution of marketing activities across multiple brands / therapy areas
Drive portfolio growth, new product introduction, and mature brand revitalization
Oversee development and implementation of brand marketing plans, promotional campaigns, and tactical programs
Guide the creation of visual aids, digital campaigns, and customer engagement materials
Build and mentor a team of Product Managers and drive performance management
Lead brand forecasting, budgeting, and resource allocation to ensure optimal ROI
Collaborate cross-functionally with Medical, Regulatory, Sales, Analytics, and Compliance teams to deliver integrated strategies
Identify and manage external vendors, agencies, and KOLs for execution excellence
Establish frameworks for Key Account Marketing, institutional engagement, and private hospital strategy
Partner with sales leadership to align field force training, deployment, and customer segmentation
Develop and oversee CME programs, congress participation, and HCP engagement initiatives
Lead lifecycle planning, including line extensions, new indications, and pricing strategy