HO Product Manager - Household_HO & SUPPORT_0817_1288_1095645

About the role

What you'll do

• Responsible for driving the growth, profitability and customer engagement of Savings Account and Debit Card portfolio by managing end-to-end campaign initiatives across the customer lifecycle. The role focuses on designing and executing portfolio growth strategies, SA & DC activation programs, cross-sell campaigns, customer retention initiatives, and regulatory programs to enhance customer value and business outcomes. It involves close collaboration with Analytics, Operations, Compliance, Marketing, and Campaigns teams to deliver scalable solutions, improve digital adoption, strengthen customer experience, and achieve portfolio, revenue, and engagement targets.
• Debit Card Portfolio
• Own the end-to-end Debit Card portfolio, including product strategy, portfolio growth, activation, spends, and customer engagement.
• Develop and execute portfolio initiatives to drive Debit Card activation, transaction volumes and upgrades.
• Partner with Visa and internal stakeholders to conceptualize and execute card-linked offers, marketing campaigns, and portfolio growth initiatives.
• Monitor portfolio performance through MIS and analytics, identifying opportunities to optimize activation, spends, upgrades, and overall portfolio profitability.
• Lead Debit Card upgrade campaigns to increase penetration of premium card variants and improve portfolio mix.
• Evaluate market trends, competitor offerings, and customer insights to recommend enhancements to card features, benefits, and engagement programs.
• Ensure timely implementation of regulatory mandates while maintaining compliance with internal governance standards.
• Cross-Sell & Revenue Management
• Execute cross-sell campaigns for liabilities and retail banking products including Fixed Deposits, Trinity, MF.
• Drive Debit Card upgrades, product activation and spends.