Product Manager

About the role

What you'll do

• We are looking for a Product Manager with 3\5 years of experience in Mobile Performance Advertising and AdTech to drive the development and enhancement of Xapads proprietary mobile advertising products.
• The ideal candidate should have hands\-on product experience working with Mobile Measurement Partners (MMPs), performance advertising platforms, attribution and postback integrations , and preferably a mobile DSP or performance\-focused programmatic platform .
• In this role, you will work closely with Engineering, Data, Operations, Business, and other cross\-functional teams to build and enhance products across campaign execution, attribution, optimization, reporting, audience intelligence, and performance measurement.
• Candidates who have contributed to building or scaling a Mobile DSP as a Product Manager will have a strong advantage.
• Own and contribute to the product roadmap for Mobile Performance and DSP capabilities , from requirement discovery through development, launch, and optimization.
• Work closely with Engineering, Data, Operations, and Business teams to define, prioritize, and deliver new product capabilities.
• Drive integrations with Mobile Measurement Partners (MMPs).
• Define product requirements for attribution, tracking, postbacks, conversion events, install and in\-app event measurement , and related performance workflows.
• Convert business and advertiser requirements into clear PRDs, product specifications, user stories, workflows, and acceptance criteria .
• Develop features supporting performance campaign use cases such as CPI, CPA, ROAS, retargeting, audience creation, optimization, and conversion\-based bidding .
• Monitor platform performance, advertiser outcomes, campaign metrics, product adoption, and operational efficiency to identify areas for improvement.
• Participate actively in sprint planning, backlog prioritization, product testing, UAT, release planning, and post\-release analysis .

What you'll bring

• 3\5 years of Product Management experience , preferably within Mobile Advertising, Performance Marketing, Programmatic Advertising, or AdTech.
• Strong understanding of the mobile performance advertising ecosystem , including DSPs, Ad Exchanges, SSPs, RTB, SDK\-based advertising, mediation, attribution, and audience targeting.
• Prior experience working on MMP integrations.
• Good understanding of mobile attribution, tracking links, postbacks, conversion events, attribution windows, deep linking, SKAN, Android Privacy Sandbox, and mobile measurement concepts .
• Understanding of performance marketing KPIs.
• Experience translating complex advertising and measurement workflows into scalable platform features.
• Hands\-on experience working i with Product, Engineering, Data, QA, Operations, and Business teams.
• Ability to create clear product documentation

Nice to have

• Previous experience building, scaling, or managing a Mobile DSP or Performance Advertising Platform .
• Experience designing automated campaign optimization or bidding products using conversion and attribution signals.
• Experience building audience segmentation, retargeting, lookalike, or event\-based audience products using MMP or first\-party data.
• Understanding of fraud prevention, attribution discrepancies, click\/install validation, and mobile advertising quality controls .
• Experience with reporting and analytics products combining campaign delivery, attribution, revenue, and conversion data.
• Exposure to both user acquisition and retargeting\/re\-engagement use cases.
• Experience working with high\-volume real\-time advertising or event\-processing systems .
• What We Are Looking For