Senior Product Manager - Genomics

Senior Product Manager Genomics

Position Overview

The Senior Product Manager Genomics is responsible for driving product strategy, portfolio

growth, and promotional excellence across the genomics vertical. The role focuses on

developing and executing high impact marketing solutions for Doctors and IOPs, ensuring

strong brand visibility, market penetration, and sustained business performance.

Detailed Job Scope

1. Product & Marketing Strategy

Develop zone wise, test wise marketing campaigns based on product performance.

Build and execute product strategy including roadmap, positioning, strategic pricing,

and GTM plans in alignment with the functional head.

Conceptualize, plan, and manage new product launches endtoend.

2. Brand Visibility & Demand Generation

Design effective B2B and digital campaigns to scale sales and strengthen market

presence.

Create and deploy marketing collaterals, visual aids, gifts, and ensure field

implementation.

Manage creative development and content execution across social media channels

through agencies.

3. Sales Enablement & Business Development

Support sales teams in CMEs, RTMs, conferences, and other BD initiatives.

Track ROI for all marketing and promotional investments.

Deliver product training to sales teams and channel partners for new tests and

campaigns.

4. Market Intelligence & Competitive Strategy

Conduct regular market intelligence for the genomics portfolio.

Identify competitive threats and propose actionable