Senior Product Manager – Marketing OS, LeadGen
Jobgether·India·Onsite
7+ years
Full Time
Onsite
Senior Product Manager
India
1 week ago
About the role
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager – Marketing OS, LeadGen based in India.
Lead the strategy and evolution of a high-impact product portfolio focused on modern lead generation and customer acquisition. You’ll own products spanning forms, surveys, quizzes, QR codes, conversational lead capture, external tracking, and attribution. The role combines strategic product leadership with hands-on discovery, prioritization, experimentation, and execution. You’ll work closely with Engineering, Design, Data, AI, Marketing, Sales, and Customer Success to create cohesive customer journeys. Your work will help businesses capture higher-quality leads, understand customer behavior, and activate prospects through CRM and automation capabilities. This is a senior individual contributor opportunity with significant ownership and measurable influence on adoption, engagement, conversion, retention, and platform growth.
Accountabilities
Own the product strategy and roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and related LeadGen capabilities.
Build cohesive experiences across product builders, templates, publishing workflows, data models, integrations, analytics, and reporting.
Develop capabilities that improve visitor engagement, completion rates, lead quality, qualification, routing, and follow-up.
Partner with CRM, Workflows,
What you'll bring
- 7+ years of Product Management experience, ideally within B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms.
- Proven experience owning a customer-facing product or product area end to end, from discovery and strategy through launch, measurement, and iteration.
- Experience defining and executing roadmaps across multiple interconnected product areas.
- Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops.
- Experience with products such as forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content.
- Familiarity with behavioral tracking concepts including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events.
- Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.
- Experience with embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences.
- Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.
- Experience partnering closely with Engineering across frontend, backend, data, and infrastructure systems.
- Strong product judgment, analytical capabilities, and UI/UX sensibility.
- Ability to influence cross-functional stakeholders and drive alignment without direct authority.
Skills & keywords
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