8+ years
Full Time
Onsite
Lead Product Manager
Delhi NCR
2 days ago
About the role
Job Description
We are looking for a proactive, results-oriented product marketing professional with a strong blend of technical expertise, strategic thinking, and execution excellence. The ideal candidate will be capable of working with cross-functional teams, influencing stakeholders, and driving profitable business growth through effective planning and execution.
Candidates should have significant experience in the CCTV industry, with a strong understanding of customer requirements and video surveillance technologies. The role requires the ability to translate customer insights into product concepts, technical requirements, and commercial solutions. The successful candidate will own the entire product lifecycle—from customer discovery and innovation through prototyping, productization, and business scaling.
What you'll do
- New Product Development
- Define & own the Product and Technology roadmap for the portfolio. Have a strong sales & customer connect to analyse customer problems, market needs and technology trends to create on-time, on-cost differentiated offerings that earn significant ROI for the business.
- Understand the different needs of target segments and ensure that the portfolio, channel and competency is aligned to win in the market
- Carry out Make vs Buy decisions for NPI development. Liaison with Engineering, Sourcing, QA teams to execute NPIs. Meet 100% say/do ratio on all NPIs. Align with Regional & Global counterparts for cross-learning and roadmap alignment.
- Integrate inputs to develop distinctive product plans with outstanding financial outcomes; be competent in VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing].
- Product Portfolio Management
- Regular Voice of Sales and Voice of Customer survey to understand the Product Gaps and execute action plan to address the gaps
- Ensure correct Pricing and Positioning for all the products in the portfolio, with timely revisions as per the market demand
- Manage Gross Margins for the portfolio by putting the right pricing strategies in place
- Effectively manage the product launches and phase-outs. This would also include adherence to a detailed Product launch plan and effective launch communication
- End to end brand ownership and product lifecycle management (product phase-in/out, etc). Ensure portfolio is always relevant to the market with optimal brand mix to ensure all target segments are served profitably with minimal conflict and cannibalization.
- Product Competency Building
What you'll bring
- Education: Graduate in technical field (Engineering/Science/Computers)
- Experience: 8+ years of Product Management, sales & marketing experience in a B2B company or relevant start-ups and involved in new product development, portfolio management and value pricing of products
- Industry: Experience in CCTV, Video Analytics, Electronic Security mandatory. Experience in Fire Detection, Access Control, HVAC, Building Automation industry is preferred but not mandatory. Customer facing experience in Technology/Solutions businesses is highly preferred.
- Results driven track record – proven ability to translate strategies into action and results
- Start-up / Entrepreneurial experience welcome – should have created a business or product line from scratch
- Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audience.
- Possess strong working knowledge
Skills & keywords
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