Senior Product Manager – ShuruKar | The Bharat Project

YourStory Media·Bengaluru·Onsite

Senior Product ManagerFintechEdTech

Experience

5–8 years

Employment

Full Time

Work mode

Onsite

Level

Senior Product Manager

Location

Bengaluru

Posted

6 days ago

About the role

Build a product that helps Bharat start up.

There are millions of aspiring entrepreneurs across Tier 2, Tier 3 and rural India with the ambition to build something of their own.

What They Often Don't Have Is Access To The Right Mentor, The Right Information, The Right Network, Or Simply Someone Who Can Tell Them

“You have an idea. Hereʼs what you should do next.”

That is what we are building with ShuruKar.

ShuruKar is YourStoryʼs AI-powered entrepreneurship platform under The Bharat Project designed to become a digital co-pilot for aspiring and early stage entrepreneurs across India.

From helping someone validate their first business idea to discovering government schemes, understanding their market, creating a pitch, finding mentorship and taking the first steps towards building, ShuruKar is being built for the entrepreneur who may never have had access to a startup ecosystem before.

And weʼre looking for a Senior Product Manager to help build it.

About The Bharat Project

The Bharat Project is YourStoryʼs mission to enable 1 million entrepreneurs across Tier 2, Tier 3, and rural India.

We work at the intersection of technology, entrepreneurship, storytelling and grassroots ecosystems partnering with governments, institutions, universities, incubators and communities across India.

Through initiatives spanning idea discovery, AI-led mentorship, skilling, funding access, market linkages and storytelling, we want to make entrepreneurship more accessible to anyone

What you'll do

As Senior Product Manager – ShuruKar, you won't inherit a mature product with a neatly defined roadmap.
You'll help build one.
You will own critical parts of ShuruKar's journey, understanding entrepreneurs on the ground, identifying their biggest problems, translating those problems into product experiences, shipping quickly, measuring behaviour, and continuously improving the product.
You'll work across AI, product, growth, content and community to build experiences for a very different kind of internet user often mobile-first, vernacular-first and interacting with entrepreneurship for the first time.
This is a 0→1 + 1→10 product role with significant ownership.
What You'll Build
ShuruKar AI Co-Pilot
Build a personalised AI mentor that understands where an entrepreneur is in their journey and helps them figure out what to do next from idea to execution.
Not another chatbot.
A product that can genuinely become an entrepreneur's 24x7 digital guide.
Idea → Business Journey
Design Experiences That Help Users Move From

What you'll bring

You probably have 5 to 8 years of product experience, with meaningful experience owning consumer or platform products end-to-end.
But years alone aren't what we're hiring for.
Has built and shipped products rather than only managed roadmaps.
Is comfortable operating with ambiguity and creating structure where none exists.
Thinks deeply about users, funnels, behaviour and product metrics.
Can move comfortably between strategy, UX conversations, data and execution.
Has strong product intuition but is willing to kill their own hypothesis when the data says otherwise.
Understands experimentation, activation, engagement and retention.
Can work closely with engineers and designers without turning product management into ticket management.
Is genuinely curious about AI-native products and conversational interfaces.
Wants to build for users outside the traditional English-speaking, metro startup ecosystem.
Experience with consumer internet, AI products, fintech, edtech, marketplaces, vernacular products or products built for India's next 500 million users would be especially relevant.