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Senior Product Manager-Credit Cards Marketing
IDFC FIRST Bank·Mumbai·Onsite
Senior Product ManagerFintech
Experience
5–7 years
Employment
Full Time
Work mode
Onsite
Level
Senior Product Manager
Location
Mumbai
Posted
6 days ago
What you'll bring
- Job Title: Senior Manager – Strategic Marketing & Communications
- Place of Work: Mumbai
- Function: Credit Cards
- Job Purpose
- We are looking for a marketing professional who can operate at the intersection of strategic communications, customer experience and cross-functional program delivery. The role owns high-visibility marketing and communication initiatives end-to-end — from defining the problem and shaping the narrative to aligning senior stakeholders and driving execution to closure. It acts as a strategic extension of the Marketing Communications function, enabling the team to take on larger, more complex programs while maintaining a high bar on customer communication quality.
- Primary Roles & Responsibilities
- Communication & Content Strategy
- Own the communication strategy for major product launches, portfolio initiatives and customer journeys, including messaging frameworks and customer-first narratives across touchpoints.
- Set the content strategy for large customer communication programs, partnering with the execution team on day-to-day production.
- Review and elevate customer-facing communication, balancing customer experience, business objectives, brand standards and regulatory requirements.
- Program Delivery
- Lead complex, cross-functional initiatives from problem definition through execution and closure.
Skills & keywords
FintechSenior Product ManagerOnsiteAPIDataStakeholder ManagementCompliance
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